Do you want to understand customers, build brands, and shape business in a global context? This programme combines a solid foundation in business and economics with specialised knowledge in marketing, strategy, and communication. You will gain the skills to analyse markets, engage customers, and drive growth in today’s fast-changing international environment.

JIBS is triple accredited by EQUIS, AACSB and AMBA.

Ranked among top 100 European Business School Rankings by Financial Times.

About the programme

Marketing involves connecting businesses with people - understanding customer needs, creating value, and building relationships across different markets and cultures. This programme provides you with both strategic knowledge and practical tools to navigate today’s fast-changing global marketplace. You will learn how to design and implement marketing strategies across borders, adapt to diverse cultural contexts, and develop the skills needed to succeed in international marketing roles.

A focus on customers, strategy, and global perspective

The programme develops your ability to think critically, analyse market trends, and work across cultures. You will learn how marketing drives innovation and growth, while developing an international outlook, entrepreneurial mindset, and strong communication skills.

Learning for the future

At JIBS, theory and practice are closely connected. You will work with cases, projects, and real companies while developing strong analytical, research, and presentation skills. A sustainable perspective runs throughout the programme, preparing you to address marketing challenges with responsibility and long-term value creation in mind. The programme concludes with a thesis project, where you apply and integrate your knowledge in a focused international marketing study.

International opportunities

You will study in a diverse and international campus environment, with opportunities to:

• Spend a semester abroad at one of our many partner universities
• Choose electives to tailor your education
• Do an internship in Sweden or internationally

These experiences broaden your perspective, expand your global network, and strengthen your CV.

Your future career

Graduates of International Marketing are well prepared for junior roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate. With your mix of business knowledge and marketing expertise, you’ll be ready to make an immediate impact or continue with a master’s degree in a specialised field.

Fördelarna med JIBS bachelor program

The JIBS bachelor’s advantage

Get a head start on your global career in Business and Economics

All our bachelor programmes give you more than just a degree – they prepare you to thrive in a fast-changing, global business world.

Global recognition and career value

JIBS is among the top 1% of business schools worldwide, holding the prestigious Triple Crown accreditation (AACSB, EQUIS, AMBA). We are also ranked by the Financial Times as one of Europe’s best business schools, which means you can be confident that your degree is internationally recognised and valued by employers across the globe.

Our unique combination of international outlook and Nordic embeddedness, entrepreneurial spirit, and practical experience equips you with the skills, networks, and confidence to launch your global career.

Efter utbildningen

With a bachelor’s degree in International Marketing, you will be prepared for roles such as marketing assistant, brand coordinator, sales representative, account manager, or digital marketing associate. Your combination of business knowledge, marketing expertise, and international perspective will make you ready to contribute from day one and attractive to employers across industries and borders.

You may also choose to continue with a master’s degree in a specialised field at JIBS, or at another university. Here at Jönköping University, you can continue with:

Graduate as an international marketing professional — ready to understand customers, build brands, and drive business growth worldwide.

Jönköping - den moderna studentstaden

Jönköping är den moderna studentstaden med ett gemensamt och sammanhållet campus som ligger mitt i stan. Här finns våra fyra fackhögskolor med 12 000 studenter tillsammans med Högskolebiblioteket, träningsanläggning, caféer, restauranger och Service Center. Med en stark internationell prägel och samverkan med arbetslivet redan under studietiden ger vi dig rätta förutsättningar för din framtid.